Udderly Kind is a corporate outreach campaign designed to encourage businesses to prioritise the promotion of plant milks

Advocating for a dairy-free future, this campaign will encourage cafes to eliminate plant-based milk surcharges and adopt oat milk as the default in stores.

The results of Animal Justice Project’s YouGov poll (which surveyed 2000 people in the UK) indicated that consumers know very little about dairy with only 18% of people agreeing that dairy companies provide consumers with enough information about how cows’ milk and dairy products are produced. Despite this, one-third of Brits are still willing to have oat milk as the default milk. As we educate them more about the Arlarming reality of dairy, this number will only increase.

The popularity of plant milk is continuing to grow, and a number of businesses have already successfully implemented oat milk as default milk, with Blue Bottle Coffee Lab reporting a 21% increase in sales of coffee made with plant-based milk. Other businesses have gone further and have made vegan the default along with plant-milk. It’s crucial for businesses to adapt to the rising demand of plant milk and shift their offering to reflect change in consumer demand, in a way that is beneficial to animals and the environment.

Starbucks, it’s time to lead the way!

We are asking Starbucks to recognise how damaging cows’ milk is for not only the animals, but also human health and the environment

By shifting their focus to the promotion of plant milk, Starbucks can help accelerate positive change. Will you join us by signing our petition? Together we can urge them to change.

In 2022, Starbucks dropped surcharges on plant-based milk in the UK. They then followed this with further removals of surcharges in Germany and France in 2023, and the USA and Canada in 2024. These are positive steps forward, but now we’re asking Starbucks to go even further and make plant milk the default milk in all UK stores. 

Starbucks will be our key campaign focus in 2025. We are urging UK branches to align with Starbucks’ own global Greener Store Framework and follow Shanghai's fantastic example, where oat milk is the default option for most drinks, and over 50% of the menu is completely vegan. As Starbucks’ aim is to become sustainable and truly green, they must make plant milk their default option. 

The Udderly Kind campaign, alongside its sister campaign Arlarming, will encourage systemic change that will directly influence people’s purchasing choice.

Plant milk is the only sustainable milk 

For the sake of all life on our planet, it is vital that businesses recognise this crucial fact and evolve.

Research from the University of Oxford shows that oat milk has significantly lower environmental impact than cows’ milk, requiring less land, water, and producing fewer emissions. Using oat milk as the default milk would drastically reduce the environmental impact of businesses.

It is often claimed that plant milk is too expensive, though this is because the government offers a big bailout out to dairy farmers, subsidising their income as animal agriculture is not sustainable. This results in lower pricing of goods, despite the fact that dairy products cost far more to produce than plant-based milks. In 2023, the government spent a staggering amount of taxpayers’ money on the Basic Payment Scheme (BPS) for farmers. But where was the support for plant-based milks? 

A simple and effective solution to this problem would be flat pricing, which is where the price of dairy products are increased and plant-based milks lowered so they are equal. So if you are a business owner struggling with the cost of goods, then perhaps it’s time to raise the price of dairy and lower the price of plant milks, to better reflect their real-world costs. Plant milk is, certainly, the only sustainable choice.

For this to work, we’re going to need your help!

Your participation is vital. Whether you're backing us by joining our outreach, signing our petitions, or sharing our undercover exposés, achieving real change will depend on a collective effort.

Together, we will: 

• Encourage businesses to prioritise the sale of plant milk. 
• Inspire people to choose the plant-based options in their drinks. 
• Mobilise businesses to become leaders, influencing others to also change. 

There is much more to get involved in down the line as our campaign builds momentum, so keep an eye on our socials for updates and as we roll out actions you can get involved in.

Stand up for cows this International Women’s Day 

Respect, Dignity, Empathy, Equality, and Justice are five of the guiding principles of International Women’s Day. Let's us extend these principles to all!

We are launching this campaign on International Women’s Day because the fight against exploitation and injustice should not be limited by species. We have the power to make a difference by choosing kindness. Will you join us in standing up for cows this International Women’s Day?

You can help by taking part in our online action and engaging with our content on this very important day. As we stand up for women’s rights, let’s also stand up for the rights of other sentient beings who suffer from oppression and exploitation. Among them are the millions of female animals, mothers and daughters, who endure unimaginable suffering in industries that exploit their reproductive systems.

What can you do to help cows? 

There are many ways in which we can help our fellow animals. The first way is through personal change.

Recent research by the Vegan Society indicates that there is a growing shift towards a plant-based diet, with 10% of the population reducing or eliminating animal ‘products’ in some way. As this shift continues to grow, more and more people are choosing vegan and leaving all animal ‘products’ off their plate. You can help the cows by no longer purchasing products that contain dairy and choosing vegan instead.