I bring you exciting news! We're launching a new campaign: Project Pig.

Project Pig is a strategic campaign designed to apply pressure on the UK pig industry. Our mission is to shift the narrative that pig farming is a necessary component of our society, revealing the truth: It is not only unnecessary, but is also hinder our progress towards a more ethical future. Through tactics like 'welfare washing', such as assurance schemes including Red Tractor and RSPCA Assured, the industry has the public exactly where it wants them. It portrays stories of happy pigs, through misleading marketing campaign, who happily give up their babies or walk gracefully into the slaughterhouse. This imagery is a far cry from the grim truth.

Project Pig will drive change through multi-faceted campaigning and push us forward towards a world where pigs are no longer seen as commodities but as sentient, compassionate individuals with the right to be free.

We have much more information on our brand-new campaign page for Project Pig, so go check it out!

We are hitting the ground running and will soon release our next undercover investigation – the first in a series of Project Pig exposés. What we’ve witnessed is almost indescribable. It’s shocking, disturbing and heartbreaking, but let it empower you! Together, we’re a force to be reckoned with. Check out the investigation preview...

As always,

For the animals.