SALARY: £35,000 (£28,000 pro rata)

PART-TIME: 32 hours per week (with flexibility for overruns and additional tasks)

CONTRACT: One year initially (with a three-month probationary period)

Posted: 20 November 2024
Closing date: 1 January 2025

Animal Justice Project is an NGO that works strategically within five key areas to achieve an end to animal farming: Undercover investigations, pressure campaigning, education, organising and public engagement.

THE ROLE:
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This role is a three-day position with an immediate start available. The Social Media Marketing Manager at Animal Justice Project will be responsible for developing and executing digital marketing strategies to drive engagement, increase donations, and raise awareness of the organisation's mission. The successful candidate will be crucial in expanding Animal Justice Project’s reach, driving campaign and fundraising efforts, and contributing to the mission of promoting a vegan world.

Primary Responsibilities:
• Strategic Planning, Content Planning and Campaign Management
• Develop and implement comprehensive digital marketing strategies
• Utilise tools like ASANA, ManyChat and Trello
• Oversee content creation, including copywriting, visuals, videos and infographics
• Plan, execute, and optimise digital campaigns across social media channels
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Managing High-Priority Tasks:    
• Address and resolve high-priority tasks promptly
• Ensure timely responses to mentions and interactions

Reviewing and Approving New Content:    
• Ensure content meets the needs of the target audience and supports campaign goals
• Evaluate content for accuracy, clarity, coherence, and adherence to brand guidelines
• Maintain a professional tone and verify content is free from errors

Platform-Specific Customisations:    
• Develop and implement on-brand, platform-specific content
• Conduct audience research to tailor content for each platform

Coordination with Team Members and Partners:    
• Collaborate with influencers, partners, and other organisations to support campaigns
• Work with internal teams to ensure seamless execution of marketing initiatives
• Support and guide staff in producing social media content

Pre-Launch Preparation and Campaign Launch:    
• Create and manage pre-launch plans with detailed timelines and objectives
• Execute launch activities and address any issues promptly

Monthly Tasks (Analytics and Ads Management):    
• Use data-driven insights to measure and optimise campaign performance
• Report on performance and evaluate success monthly

Ads Creation and Management:    
• Work with the Fundraising Lead Gen and Campaigns team to create and manage ads on social media and Google

‍SEO and Keyword Research, Copywriting for Content:
• Conduct SEO research and craft compelling copy for digital content

QUALIFICATIONS & SKILLS REQUIRED:

• Proven Experience: At least 2 years in digital marketing, preferably in the non-profit sector or a cause-driven organisation
• Strategic Thinker: Ability to develop and implement effective digital marketing strategies
• Campaign Management: Success in planning and managing digital campaigns with a proven track record of achieving goals
• Content Creation: Proficiency in creating impactful content across various digital channels
• Analytical Skills: Experience with analytics tools to track and analyse performance
• Collaborative Nature: Strong ability to work with cross-functional teams and partners
• Passion for Animal Rights: Genuine commitment to animal rights and making a tangible difference

ADDITIONAL RESPONSIBILITIES:

• Update the wider team on social media progress and insights
• Perform any other duties assigned by the Director
• Participate in weekly team meetings and schedule additional meetings as needed
• Attend in-person meetings and events, including protests and actions, several times a year

WHAT WE OFFER:

• Fully remote work environment
• Pro rata share of 28 days leave (includes public holidays)
• Flexible working hours
• Workplace pension
• Paid development and training opportunities