Today, we launched our petition demanding that the RSPCA drop RSPCA Assured and advocate for plant-based food instead. We are asking all our supporters to sign the petition and share it widely.
The RSPCA's video montage, which juxtaposes animals farmed for human consumption with companion animals and free-living animals, is a friendly reminder of their shared sentience and our duty to respect them. Yet, this message is undermined by the RSPCA's endorsement of welfare assurance labels on animals farmed for human consumption. This contradiction is unacceptable.
The RSPCA's recent rebranding has brought the treatment of "farmed" animals into public debate; however, it is deeply problematic for the animals trapped in the system. We owe it to these animals to act, to protest, and to let the RSPCA know precisely how we feel about this injustice.
"As a former Vice-Chair of the RSPCA board, I am disappointed that the RSPCA is not leading the way towards a more plant-based, cruelty free world. The RSPCA should use its power to lead much needed change that will prevent animal suffering, protect the planet and reduce diseases risks for people."
– Jane Tredgett, Founder and Director of Humane Being
Following many years of undercover investigations by Animal Justice Project revealing the horrendous exploitation of animals on RSPCA Assured farms and the mass killing of animals in RSPCA stamped abattoirs, many of us have seen first-hand the failings of RSPCA Assured. The RSPCA cannot truly work towards its vision of a world where all animals are respected and treated with kindness whilst at the same time actively participating in the exploitation and killing of animals through RSPCA Assured. The solution is simple: the RSPCA MUST endorse plant-based products instead.
“Call us woke if you like, but all animals deserve the RSPCA’s protection” says Chris Sherwood, RSPCA CEO. Chris, you claim to be woke and progressive; yet, you still discriminate between the animals you claim to protect? You help some animals but assure the slaughter of others? Within RSPCA rescue centres up and down the country, there are pigs, chickens, turkeys and other ‘farmed’ animals looking for homes, safeguarded by the charity’s rigorous rehoming standards. However, their cousins are imprisoned on farms and face a dire fate. Their lifelong suffering literally stamped with the RSPCA Assured logo. This cannot continue.
Join veterinarians, celebrities, animal sanctuaries and other NGOs by signing our petition. Help us reach 30K signatures so we can send a loud message to the RSPCA on its big 200th anniversary year.
Together we share their vision of a compassionate and a kind world... For ALL!
Peter Egan is one of many notable signers. We also have film directors Tom Pickering and Melanie Light, scholar and author Kim Stallwood, Arch-Enemy vocalist Alissa White-Gluz behind us along with veterinarians Dr Alice Brough and Dr Andrew Knight.
We are also backed by other NGOs such as Animal Save Movement, Plant Based Treaty, Fish Feel, Freedom for Animals, Hunt Investigation Team (HIT), National Animal Rights Association (Ireland), Animal Rising and We The Free.
Animal sanctuaries know first hand the failings of RSPCA Assured so Charlie’s Place, Heartstone Veganic Sanctuary, FRIEND Sanctuary, Noo Beginings, The Retreat and Beneath the Woods are all supporting our efforts too.
The RSPCA's vision is clear: a world where all animals are respected and treated with kindness. However, numerous undercover investigations by Animal Justice Project and other animal NGOs have exposed severe exploitation and cruelty on RSPCA Assured farms and in RSPCA-approved abattoirs. These findings reveal a fundamental flaw in the RSPCA Assured scheme. The solution is straightforward: the RSPCA must endorse plant-based food to uphold their own vision and protect all animals. Please join us by signing our petition.
We really appreciate your support. Together, we can make a meaningful and profound difference for the animals. Thank you for taking action for the animals by signing our petition and sharing our campaign content.
As always, for the animals!