At present, RSPCA Assured holds a Google review rating of 3.8 stars. This rating is overly generous and does not reflect their business practice and ethics. 

RSPCA Assured has much to answer for, so we must maintain pressure on them. We invite you to participate in another campaign action by posting a negative review on their page. With sufficient participation, we can decrease their rating dramatically. Your involvement is crucial. This task is straightforward yet highly impactful and satisfying.

Tips for writing your Google review

Keep your writing direct and focused; it should be professional and to the point. If you use profanity, Google may delete your review. Here are some points you can include in your review to help convince others: 

• Highlight the hypocrisy of the RSPCA and use their messaging against them. Do you think they really care “for all kind?”
• Point out the failures of RSPCA Assured. Despite their so-called welfare standards, animals meet a terrible fate. Animals deserve rights, not empty welfare claims.
• RSPCA Assured has a financial incentive to expand its labelling scheme and accredit more farms. This system is morally bankrupt, prioritising growth over animals.
• Include a link to our petition demanding that the RSPCA drop RSPCA Assured.
• Include a link to our investigation pages to highlight the horrors we have exposed on RSPCA Assured farms.

Why is this action important? 

When you search for RSPCA Assured on Google, one of the first results to appear is their Google review rating. By lowering this rating, we can reduce public trust in the scheme. Our reviews will be one of the first things people see when looking into the scheme, prompting them to think critically and potentially change their perceptions and habits. We can bring that rating down - we can highlight the hypocrisy of the RSPCA by reviewing their assurance scheme. 

Petition Growth

Our petition demanding that the RSPCA drop RSPCA Assured and advocate for plant-based food has been running for one month. In that time, we have amassed 7,100 signatures, and the list of signees is growing each day, showing the increasing momentum of our cause.  

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We have protested outside the RSPCA HQ in Horsham, photos of which made it into the Guardian. We have also created multiple online actions targeted at the RSPCA and its CEO Chris Sherwood. Our campaign has been impactful, and our petition underpins it. 

Crucially, the petition is backed by supporters like yourself and many notable signees, organisations and animal sanctuaries. We are so grateful to have received so much support.  

As always, 

for the animals!