On 29th July, Birmingham Activism groups united to make a stand against the cruel and barbaric research done on animals funded by the British Heart Foundation.

Animal Justice Project, West Mids Connection and Birmingham Animal Action came together and made their presence known outside both shops in the City Centre.

We placed banners across the front of the store, activists held posters and our stall was set up to bring awareness to the public passers by stopped to find out more about what was going on and every person we spoke to were appalled to learn that by shopping in British Heart Foundation stores they were funding needless and cruel animal research and made the decision not to use the shop again. Most people made a donation to help us continue our work and signed up for more information. It was an extremely successful day.

British Heart Foundation are notorious for carrying out unnecessary experiments on animals including dogs, sheep and ferrets and were exposed in 2014 when the news story hit the headlines. Since then the group “British Heartless Foundation” was created and have organised protests all over the country to bring awareness to the unsuspecting public about what their money is actually funding.

IMAGE: Steven Sirrell


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