WE DID IT!

Violent catching company, AD Harvey, that we exposed in our recent headline investigation, has been permanently dropped from the RSPCA Assured scheme.

After weeks of campaigning, a protest outside of their slaughterhouse, a petition of almost 5,000 signatories and mass media coverage, we have succeeded! RSPCA Assured has agreed to drop AD Harvey permanently from their scheme.

Losing the RSPCA assurance will undoubtedly financially damage business at one of the biggest catching companies in the UK. We have once again highlighted that assurance schemes don’t offer animals any meaningful protection. Whilst RSPCA Assured has dropped this company, we know that this will keep happening time and time again in an industry that profits from exploitation, and no organisation that dedicates itself on ‘protecting’ animals should ever assure such blatant violence.

Our slaughterhouse protest

Last week, on World Vegan Day, we joined dozens of brave activists at the gates of AD Harvey’s slaughterhouse in Norfolk.

Activists held placards and banners clearly displaying our demand for RSPCA Assured to drop AD Harvey. We successfully blockaded the driveway to the slaughterhouse, preventing  trucks from entering the facility for several hours and gaining local press coverage.

Four of our courageous activists were arrested, whilst they ignored the real criminals who abuse animals every day.

Mass media coverage

Since our investigation launched on Mail Online several weeks ago, we have gained widespread media coverage. Our story was published in 20 titles – online and in print, including Daily Mail, The Mirror, Daily Express and The Metro. It was featured on ITV news and on Heart Radio

Pressure tactics

Over 4,700 of you signed our petition demanding that RSPCA Assured drop AD Harvey permanently including celebrities Peter Egan and Benjamin Zephaniah. Our shocking investigation findings and this public pressure helped us to achieve the result we wanted with this campaign.

Whilst we celebrate this as a success against AD Harvey and a colossal blow to their business, we will continue to expose ‘high welfare’ companies and farms for as long as they exist. Time and time again, we have shown that assurance schemes and welfare labels don’t work. Instead, they make consumers feel better whilst animals endure the same suffering. The only difference is that their dead body has an extra logo on the packaging on the supermarket shelf.

Wholeheartedly, we want to thank you for supporting us, as we shine a light into the darkest corners of these industries and holding animal abusers to account. Together, we are moving closer to a vegan future, where we are creating a just world for everyone, both human and non-human.

As always,

For the animals.